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What is Qualitative Analysis and give example

Posted on April 2, 2022 by admin

The difference between qualitative and quantitative analysis lies in the methods used. The former focuses on the measurement of things and the latter on understanding them. A qualitative approach is more detailed and involves using a holistic perspective to make sense of a phenomenon. It is more useful in understanding people and situations because it is dependent on context. A study conducted in Silicon Valley will not have the same context as a study conducted in McDonald’s Corp. (MCD) in a few years.

Qualitative analysis is more thorough and gives the researcher more insight into a subject or object. Observation of the reaction can be a form of qualitative analysis. While not as accurate as quantitative analysis, it is faster and cheaper to conduct. In certain situations, the results of qualitative analysis can be incorporated into a quantitative study. It is also more subjective, non-statistical, and exploratory in nature.

Despite the limitations of quantitative research, qualitative research can help you make better decisions about what to study. A good qualitative analysis focuses on the intangible and experiential concerns of the subjects. It also relies on human-like characteristics and emotions to draw better conclusions. It can be more rigorous than quantitative analysis, but it is more valuable because it requires more time and effort.

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